Google said it was able to return more than $6 billion (approximately 862.3 billion yen) to the global music industry in the year July 2021 to June 2022 from revenue from “Youtube”.publicationdid. The return amount a year ago (July 2020 to June 2021) is$4 billion(about 574.8 billion yen).
YouTube’s revenue streams are primarily advertising and subscription offerings, and it also works to monetize user-generated content (UGC). By the way, it seems that the ratio of the amount of money associated with UGC has been over 30% for the second year in a row among the implemented returns to rights holders.
Also, the shortened video feature “YouTube Shorts” to compete with “TikTok” reportedly reached 30 billion daily views and 1.5 billion monthly logged-in users.