Video-disabled Web Conferencing Reduces Decision-Making Quality, Verified by Online Communication Association Japan Top News

On September 13, the Online Communication Association collaborated with Mr. Takuto Shishido of Musashino University (Associate Professor, Department of Business Administration, Faculty of Business Administration) to activate the video (where the face is displayed ) and video OFF (where the face is not displayed) in online communication. announced that the impact had been verified.


Recently, due to the influence of novel coronavirus, online communication (using Zoom, Microsoft Teams, Cisco Webex, etc.) has increased in various scenes such as business and educational settings.

However, in commercial sites, there are many cases where the communication is performed with the video disabled from the point of view of privacy protection, security and reduction of the communication load.

Thus, at association, information (non-verbal information such as facial expressions and gestures) that was unconsciously obtained from vision in face-to-face dialogue scenes is missing due to the deactivation of the planned video.


The verification carried out this time used the web conferencing service “Zoom” for 14 groups of men and women (46 people). We carried out a comparative verification of the time required to find disagreement and consensus in dialogue and the quality of decision-making in two models of “video ON” and “video OFF”.

First, it was concluded that the video OFF avoids conflicts of opinion caused by member diversity, takes time to reach consensus, and leads to a deterioration in the quality of decision-making.


Also, when the video was off, the more varied the ages, the more likely they were to avoid confrontation, while when the video was on, the more diverse the age group, the more likely they were to avoid confrontation. Conflicts. it is said that there is

Also, when the video was turned off, the more people of different genders were added to the group, the longer it took to reach an agreement.

In the case of video ON, the more they can exchange opinions about the content of the task, the more comfortable and trustworthy they tend to feel.


At the association, it was clarified that conversations with the video disabled had an impact on conflicting opinions, the time needed to build consensus and the quality of decision-making. in organizations and departments with young employees in their teens and twenties” are concerns about the impact of communicating with assumed scenes and disabled video.

While understanding that disabling video is mainstream, we asked them to have a common understanding that disabling video can negatively impact communication, and to enable/disable video in depending on the situation. expects proper use.

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