These days, student job seekers seem to be using SNS to gather information. First, what do job-seeking Gen Z students want from SNS and how do they use it? I would like to see the differences between each SNS.
Used to know the real situation that you don’t understand on the job search site
College students use various social media on a daily basis, and the same goes for job hunting. No business”Evidence-based investigation of the use of SNS by job-seeking Gen Z students(September 2022).
When asked if they used SNS to gather information during their job search activities, 57.2% said yes. Browsing sites for job search information, job search related books, word of mouth from friends, acquaintances and seniors have long been used as methods of collecting information. information during job search activities, but collecting information through SNS is also becoming more popular Noda.
When asked which SNS or media they would like companies to use to post job search information, Twitter (63.1%) ranked first, followed by YouTube (47.5%) and from Instagram (44.1%).
Job search information browsing sites are used to verify and enter essential information such as recruitment requirements and hiring schedules, and the SNS is used to search for information that cannot be found there. obtained. In particular, Twitter seems to be attracting attention because there are accounts where employees of the companies they apply to send information under their real names, and accounts where they post useful job search information.
When asked what type of information they would like companies to provide online, 57.9% of respondents answered “daily workflow”, followed by “benefits” (46.4%).
Excluding social benefits, the first five (in addition to the previous ones, such as “human relations in the company”, “criteria and reasons for hiring/non-hiring”, “actual working hours and overtime”, etc.) information that is not often disseminated on job search information sites, etc., and we see that many students want to know the real state of the company.
When asked if they had ever become interested in a company after seeing information about job content, work styles, company culture, etc. on the SNS, 45.5% answered “yes”. When asked whether their intentions for selection and joining the company changed after reviewing information about job content, work styles and company culture of specific companies on SNS, 17.3 % answered: “(the intention) has increased considerably”. respondents answered that they had “increased slightly”.
On the whole, student job seekers try to search SNS for information about jobs and the actual situation in the company that cannot be found on job search sites.
Collect job search dirt on Twitter and job search makeup information on Instagram
Student job seekers use SNS for purposes other than information gathering. The content varies considerably from one SNS to another.
For example, as mentioned above, Twitter has many accounts that pass on job search hacks, but there are also many “job search dirt” dedicated to job search. It seems to be mainly used for the exchange of information related to job search. It’s common sense to create new “academic filth” when entering a university, but it’s also becoming common to create and trade accounts dedicated to job search.
On Instagram, there are 997,000 “#job search”, 213,000 “# job search” and 144,000 “# want to connect to job search”. Job search and business information accounts mostly seem to be a place for posting job search related information, practical information such as life hacks and information on the company.
There are 134,000 cases of “#job hunting color”, 58,000 cases of “#job hunting makeup”, and 86,000 cases of “#job hunting hair”. “#Job-hunting color” is an article about dark hair color for job hunting, published by beauty salons and job hunting students themselves. “#Job-hunting makeup” and “#Job-hunting hair” are often posted by job search information accounts and beauty salons, but there are also posts from college students looking for jobs. job themselves.
Twitter is mainly used to exchange information, and Instagram is used for useful clothes and hairstyles for job search and to collect useful information.
TikTok where you can see the life-size appearance of job-seeking students
Recently, TikTok is also used for job search. On TikTok, “#Job hunting” has 1.2 billion views, “#I want to connect with students looking for jobs” has 37.9 million views, “#Job hunting is there” has 140 million views, “#Job hunting hair” has 5.2 million views, “# Job hunting Shindoi” has 1.5 million views, and videos with job hunting hashtags are still very popular.
TikTok offers life hacks like job search hairstyles and interview tips, but it’s unique in that it’s a place for job-seeking college students to post. their concerns and the joy of getting a job offer, in addition to the accounts that post certain things related to job search. A lot of real intentions are seen, and it’s in a state where you can understand the life-size job-seeking student. “I received a rejection notice today, so I’m starting from 1 again.” There are many serious and real things, like those that put their inner problems into words.
The popularity of TikTok among student job seekers can be seen in the following survey. About Suneight’s “TikTok Usage Status of Job Seeking Gen Z Students”Investigation(February 2022), when we asked student job seekers how much they usually watch TikTok, 35.0% answered “less than an hour a day” and 29.0% answered “more than an hour per day “. took over an hour.
Recently, companies have increasingly used TikTok to send information to students seeking employment. According to the same survey, 81.0% of 23 graduates saw “corporate videos” on TikTok, and 80.2% of them became “interested in business” because of TikTok corporate videos and answered.
The reasons I became interested in the TikTok video were “because I could capture the company’s image” (58.5%), “because I could capture the company’s worldview” ( 41.5%) and “because I could briefly understand the call” (36.9%). %), and “Because I was able to watch it to the end with a short video” (35.4%). Additionally, 66.2% of college students who viewed the company’s TikTok engaged with the company on TikTok and had the experience of “making an entrance”.
Today’s student job seekers create job search plaques on Twitter to connect with other student job seekers and exchange information. He collects advice for student job seekers on Twitter and Instagram, and seems relieved, comforted and honest with some stories on TikTok. Companies also use various SRSs to recruit new graduates.
By looking at these different SNSs, you can understand not only the reality of job hunting, but also the worries and hearts of job-seeking students and what they are looking for. If you’re interested, why not take a look?
Computer journalist, visiting professor at Seikei University. Specializes in SNS, adolescent Internet use, and moral information literacy. He is familiar with incidents and problems related to smartphones and the Internet, as well as teaching ICT. Writing, lecturing, appearing in the media, supervising, etc. A column is being published in a middle school Japanese language textbook published by Kyoiku Shuppan. Former primary school teacher.